Interactive landing pages are a must-have in the marketing funnel. If the landing page is boring, no one will want to use the app. The right solution is interactive landing pages that users like.Quizzes, animations, demo games, and calculators are great additions.
Using interactive landing pages with PWA
A landing page will be very useful when it complements an app. If users are misled, the specialist cannot expect good results. An experienced buyer uses three methods in their work.
- Adapting the landing page to the app. Working with WebView and native apps requires a thoughtful approach. Adapting the landing page will be the only correct option. It will cost about $500 to develop the app, and to reduce the amount, it is better to change the landing page. The risk is that the app may not convert. No one will return the money and time spent.
- Creating a landing page and an app in one direction. With PWA apps, this solution becomes a reality. You can use a special constructor with ready-made templates. The landing page is customized according to the wishes of a specialist, and even people without programming skills can create a PWA app. Buyers test apps, find the most profitable combinations, and change elements of advertising campaigns if necessary.
- Customizing the app for landing pages. In the marketing funnel, landing pages are considered the initial stage. If a player does not pay attention to the landing page, they will not be interested in the app either. Customizing for landing pages is not the best option.
At any stage of advertising campaigns, you can make changes to the PWA app in the constructor. If the internet connection is unstable or weak, buyers specify a small app size (up to 2 MB). Users will be able to quickly download the app to start playing.
Read this article to learn how to use PWA apps in affiliate marketing.
It is possible to set up customized push notifications. The specialist sets the appropriate text and specifies the frequency of messages sent to the user’s gadget. The combination of a landing page with PWA allows the buyer to improve the quality of the gaming audience.
The webmaster gets many advantages. One of the advantages is that apps are downloaded directly from the landing page. The webmaster does not need to worry about Google Play blocking. The app is also not blocked by the App Store. If the domain is blocked, it can be transferred to another domain name in a few minutes.
Is it profitable to combine a landing page with a PWA app? Let’s look at a simple example. The buyer is credited with $30 for a deposit. The average conversion rate of the landing page is 4%. The CR increases to 6.5% when game mechanics and interactive forms are used. If 10,000 visitors come to the site, an interactive landing page will bring in 250 players. This does not require any additional costs. The CR increases to 10% when using a mailing list. If at least 12-20 players return to the app, they will bring the publisher a minimum of $600 in net profit.
